The Endo Hub
UX/UI | Branding| Design Research
Overview
The Endo Hub is a non-profit organization that provides free resources and helpful information to people with Endometriosis. Users can use the website to screen themselves for common symptoms, create a personalized guide to help them talk to a doctor, and find Endometriosis Specialists who have been nominated and reviewed by patients.
Approach
Through research involving various online endometriosis groups and communities, I was able to identify what people felt would be most important to include on the website to help make navigating the journey to diagnosis an easier process. The Endo Hub's branding is meant to convey a sense of hope and comfort, strongly leaning away from feeling overly "medical" or "sterile". The brand's color palette was inspired by the yellow Endometriosis awareness ribbon.
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