Bimble

Art Direction | Branding

Overview

Bimble is a CBD drink with a carefully curated blend of cannabinoids for a relaxing alcohol alternative. Along with full-spectrum CBD, Bimble contains all-natural ingredients and 100% raw honey that is sustainably sourced from local beekeepers.

Approach

Bimble's new branding brings the bee front and center to more effectively communicate its association with the bee-keeping community. The color palette better reflects Bimble's "all-natural" feel and the drinks' flavor profiles. Additionally, fresh imagery and patterning help convey the brand's commitment to sustainability.


Team

My Contribution: Logo, Packaging, Patterning, Website

Dallas Cain: Direction of Photography, Research

Jonah Goode: Research, Copy

Aidil Niño: Typography, Social Media, Packaging

Ellie Peña: Patterning, Icons, Research

Using Format