Bimble
Art Direction | Branding
Overview
Bimble is a CBD drink with a carefully curated blend of cannabinoids for a relaxing alcohol alternative. Along with full-spectrum CBD, Bimble contains all-natural ingredients and 100% raw honey that is sustainably sourced from local beekeepers.
Approach
Bimble's new branding brings the bee front and center to more effectively communicate its association with the bee-keeping community. The color palette better reflects Bimble's "all-natural" feel and the drinks' flavor profiles. Additionally, fresh imagery and patterning help convey the brand's commitment to sustainability.
Team
My Contribution: Logo, Packaging, Patterning, Website
Dallas Cain: Direction of Photography, Research
Jonah Goode: Research, Copy
Aidil Niño: Typography, Social Media, Packaging
Ellie Peña: Patterning, Icons, Research
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