Lucky Rooster
Branding
Overview
Lucky Rooster is a rustic-themed bar where guests can enjoy unique signature cocktails and craft beers. Located in Austin, Texas, Lucky Rooster is involved with the community and frequently hosts local artists to perform live music.
Approach
Thoughtful type and color choices help convey the brand's Western vibe and Texas roots. The Lucky Rooster logo combines a familiar face in Southern culture, the rooster, and the classic martini. Bold red lines appear frequently and tie in the brand with the bar's rustic-industrial interior.
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